Reverbnation.com

So this is interesting--the Raleigh News & Observer (or News & Disturber as the locals call it) is profiling a startup that aims to increase the online presence of label-less bands. My first though is--is that necessary? We've all been beaten over the heads with how Myspace and music/mp3 blogs are making labels unnecessary for indie bands, and new artists like Lily Allen who are making their name almost entirely from online buzz. (Note: She says she's "pop/hyphy/ska." What's hyphy?)

The site isn't up yet, but I'm very curious how exactly it'll work and how orchestrating online and largely decentralized publicity will help--it seems contradictory to me.

tags: [Music], [indie bands], [publicity]